Careers

Content Marketer

Singapore

About The Position


This role will be responsible for supporting the company's content strategy goals and creating targeted content to drive sales and prospective sales meetings for the company.

Key tasks:

  • Plan and produce content for our blog to educate our addressable market
  • Plan and produce shareable material, such as infographics and videos, to increase brand awareness on our blog.
  • Plan and assist PR agency with potential outreach. Reach out to notable media publishers for guest article and backlink opportunities.
  • Work closely with inside sales representatives to nurture leads across multiple touch-points using content until they are ready to convert.
  • Continually test, measure and review the effectiveness of content based on key marketing objectives for each channel.
  • Assist in the creation of product education and promotional material, e.g. decks, videos, marketing collateral, press releases, etc.

Requirements

  • Bachelor’s Degree or Diploma with 1-3 years of relevant work experience
  • Prior experience producing marketing communications content across digital channels
  • Self-driven, hands-on, willing to take on responsibilities and pick up new skills along the way
  • Have a clear understanding of B2B marketing objectives, including how to measure effectiveness and constantly improve the content
  • Strong interest and desire to stay ahead of trends in the digital marketing industry
  • Familiar with using Adobe Creative Suite (i.e. Photoshop, Illustrator) for content creation
  • Effective communicator in English - verbally and written
  • Mandarin business language fluency and working knowledge of Chinese social platforms a plus








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